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We are pleased to announce a new partnership today! Novu will be teaming up with Delta Dental of Minnesota, one of the largest providers of dental benefits in the Upper Midwest, to engage members in oral health practices and better overall health.
Diabetes prevention and mitigation requires programs that combine the latest technology, as well as a unique approach to content design. By looking at technology and content design holistically rather than individually, patients and members currently facing or at risk of developing diabetes can be better equiped to change outcomes and lead healthier lives.
In another first for the public insurance market, CMS announced earlier this summer that Plans can include information about Reward and Incentive Programs, such as those offered by Novu, in marketing materials. As such, Plans thinking about their marketing efforts for open enrollment have a strong opportunity to highlight the differentiating aspects of Rewards and Incentives to increase acquisition and retention rates. Open enrollment begins October 15, so there’s still time to add this to your strategy.
Today, Novu announced that NFP has selected the company as a preferred vendor. Novu was selected based on the breadth, depth and return on investment its engagement platform provides to the nation’s most innovative employers and health care companies. Through Novu, NFP’s employer customers can empower employees with effective tools that support, educate, and incent them toward lifestyle choices and behaviors, which improve their physical, emotional and financial health.
As research continues to uncover the keys to good health and disease prevention, sleep is emerging as fundamental to essentially every process in the body. At the same time, sleep-related difficulties are on the rise, with 50-70 million Americans reporting a diagnosable sleep disorder such as sleep apnea or insomnia. And many of us have experienced the difficulties with focus and energy after a night spent tossing and turning.
Since the earliest days of Novu’s health engagement platform, we have included challenges as a way to keep fitness fresh and fun for our members. Currently, we release a new set of challenges on a weekly basis that allow our members to focus on a particular aspect of their health that ties back to our larger health programs. For example, the 1-Day Make Your Bed Challenge helped members see that small, habitual tweaks in their lifestyle can be the first step in making a big change, while the 7-Day Awesome Arms Challenge highlighted arm workouts perfect for toning and sculpting.
Today, two of our executive team are on the road speaking about health engagement. CEO Tom Wicka and EVP of Corporate Development, Jim Wicka, are both speaking at industry conferences today – Jim in Nashville, TN, and Tom in Huntington Beach, CA.
Today, we launched our Diabetes Prevention Program. The program is based on leading research from the National Institute of Health (NIH), who has done amazing research on this disease. Our goal with this program is to equip health care companies and employers with a comprehensive program that draws on our platform to reach, educate and reward individuals with diabetes or at risk of developing the disease toward lifestyle changes, including improved nutrition and increased physical activity. We chose these specific areas to target, as they are proven, according to NIH data, to reduce the risk of developing Type 2 Diabetes by half for the general population and by 70% for seniors over the age of 60.
Last week, I had the opportunity to attend AHIP Institute in Seattle, the largest gathering of health plans in the US. Over the years, AHIP Institute has been at the center of all discussions around federal / state health care policies, as well as trends that impact the delivery of health care in our county from the perspective of the Payers / Insurers. While that objective has certainly not changed this year, this event represented a dramatic shift in recognition that the three major stakeholders - the member, the provider and the payer - must somehow find ways to become much more closely aligned if we are to evolve a system that is in desperate need of change.
Last week, the Centers for Medicare and Medicaid Services (CMS) announced new guidance to enable Medicare Advantage (MA) organizations to offer health-driven rewards and incentive programs that may be applied to an expanded list of health-related services and activities. Specifically, these organizations can now create one or more programs that provide rewards and incentives to enrollees in connection with participation in activities that focus on promoting improved health, preventing injuries and illness, and promoting efficient use of health care resources.
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